Virtual try-on technology invades brick-and-mortar stores.
Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. In just the past few months, we’ve seen a number of interesting projects, from real clothing with AR effects like the RTFKT x Nike AR Genesis Hoodie to an AR-powered fashion show with ‘no clothes’.
The ability to try on realistic 3D models of real-world clothing has also become a popular method of advertising among industry-leading companies. This includes Amazon and its Virtual Try-On for Shoes as well as Snapchat’s Dress Up feature.
But what about physical stores struggling to compete with the ever-growing eCommerce market? How can brick-and-mortar establishments use immersive technology and “virtual try-on” to their advantage?
This is where ZERO10’s AR Mirror comes in. Powered by a Macintosh desktop computer, this artificial intelligence (AI) enabled interactive display renders virtual clothing over the real-world in 4K resolution at 60 frames-per-second (FPS), offering potential customers a unique and exciting way to sample fashion products in real-time.
In addition to working inside brick-and-mortar stores, the AR Mirror can also be used as a standalone pop-up, digital poster, or interactive window. In a few of the photos provided, we see the device being used as an eye-catching bus stop ad as well as a next-gen display window.
No doubt ZERO10’s proprietary virtual try-on technology could be a valuable tool for businesses looking to attract Gen Z shoppers. The technology could also be used to promote and sell products that are out of stock by allowing customers to try on virtual merchandise they can purchase online.
ZERO10’s AR fashion platform employs a combination of 3D body tracking, cloth simulation, and body segmentation technology to drape you in digital garments that react realistically to your physical movements. Moving forward, ZERO10 plans on introducing additional cameras and LiDAR sensors for better depth tracking.
For more information on ZERO10 visit here.
Image Credit: ZERO10
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