AR-powered fashion invades the live music scene.
Snap, Inc., the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer.
According to the advertising trade publication Adweek, these AR mirrors will allow festivalgoers to access popular Snapchat Lenses powered by machine learning technology. This includes the infamous Shook Lens, which transforms the user into what I can only describe as a sadistic serial killer. Based on the images provided by Snap Inc., the popular Cartoon 3D Style Lens may also be available.
Those who attend these select events in person can scan a QR code to unlock 3-months of Snapchat+, a premium subscription service that offers experimental and pre-release features.
“It’s no secret Snapchatters absolutely thrive in the live music scene and are looking forward to the summer music festival season,” said Jill Popelka, head of AR Enterprise Services at Snap. “We’re so excited to collaborate with Verizon … and also showcase the versatility of our AR Mirrors in providing on-the-ground, immersive experiences for brands.”
The installation premiered earlier this month at Governors Ball in New York and will make an appearance at the Bonnaroo Music & Arts Festival from June 15th to the 18th. We’re not sure at this time which other music festivals will feature Snap’s AR mirrors, so keep a look out the next time you find yourself at a rave!
I had the chance to try a version of Snap’s AR mirror technology at the Snap Partner Summit earlier this year. Upon walking in front of the “mirror,” I was instantly adorned with virtual apparel that conformed with my body and moved with me in real time. No doubt these types of virtual try-on experiences will become more prevalent over the coming years.
Feature Image Credit: Snap, Inc.
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